From 2009 until 2018, I worked as a communications writer and strategist. Although this is no longer the work that I do, it plays a big role in who I am today.

This website used to be my freelance platform until I decided to take the plunge to become a teacher. Here’s some of the professional work I did in my years as a business writer….

It all starts with strategy

Do you have a project in mind, and maybe even some writing, but feel like you’re missing the mark? Afraid you’ll blow your budget on the wrong message, or the wrong medium? Maybe a Facebook ad would be better than a brochure? Or you heard about this thing called social media marketing, but no idea where to start? Have a great idea, but not exactly sure who you’re trying to reach?

I have to say that everyone who has ever approached me has needed some communication strategy. I’ve worked since 2011 at Latitude Agency as a communications strategist, so I never write or edit without first knowing your ultimate goal, what you’re trying to say, and who you’re trying to reach.

My gunslinger style

I’ll be honest: I love challenges, and I’m really good at thinking on my feet. Give me a topic and I’ll write about it.

Need a book on natural childbirth? I’ve never even given birth, nevermind naturally, but I’ll do the research and ghost-write it for you, no problem. How about instructions for playing blackjack? Never played the game, but count me in! Need to make your insurance company seem a little more interesting? Well, wish me luck because I’ll need it. Have some trouble approaching a critical audience about a sensitive topic? Let me develop a thoughtful strategy.

What I’m good at

I’m up for it all, but here’s a basic list of what I excel in:

  • Communications strategy
  • Website content
  • Press releases
  • Marketing copy


Below are some links to writing samples. If the link takes you to a webpage, then it means I wrote the content on that webpage, and probably most of the site.

I have worked on strategic plans for many other clients:

  • BC Centre for Disease Control
  • Provincial Health Services Authority
  • BC Mental Health & Substance Use Services
  • BC Innovation Council
  • BC Ministry of Health
  • BC Transplant
  • Coast Mental Health