From 2009 until 2018, I worked as a communications writer and strategist. Although this is no longer the work that I do, it plays a big role in who I am today.
This website shalonsims.com used to be my freelance platform until I decided to take the plunge to become a teacher. Here’s some of the professional work I did in my years as a business writer….
It all starts with strategy
Do you have a project in mind, and maybe even some writing, but feel like you’re missing the mark? Afraid you’ll blow your budget on the wrong message, or the wrong medium? Maybe a Facebook ad would be better than a brochure? Or you heard about this thing called social media marketing, but no idea where to start? Have a great idea, but not exactly sure who you’re trying to reach?
I have to say that everyone who has ever approached me has needed some communication strategy. I’ve worked since 2011 at Latitude Agency as a communications strategist, so I never write or edit without first knowing your ultimate goal, what you’re trying to say, and who you’re trying to reach.
My gunslinger style
I’ll be honest: I love challenges, and I’m really good at thinking on my feet. Give me a topic and I’ll write about it.
Need a book on natural childbirth? I’ve never even given birth, nevermind naturally, but I’ll do the research and ghost-write it for you, no problem. How about instructions for playing blackjack? Never played the game, but count me in! Need to make your insurance company seem a little more interesting? Well, wish me luck because I’ll need it. Have some trouble approaching a critical audience about a sensitive topic? Let me develop a thoughtful strategy.
What I’m good at
I’m up for it all, but here’s a basic list of what I excel in:
- Communications strategy
- Website content
- Press releases
- Marketing copy
Below are some links to writing samples. If the link takes you to a webpage, then it means I wrote the content on that webpage, and probably most of the site.
- BC Hydro
- River Rock Casino Resort
- CMW Insurance
- College of Physicians & Surgeons of BC (wrote the video script)
I have worked on strategic plans for many other clients:
- BC Centre for Disease Control
- Provincial Health Services Authority
- BC Mental Health & Substance Use Services
- BC Innovation Council
- BC Ministry of Health
- BC Transplant
- Coast Mental Health